My computer history goes back to 1980 when I touched my first computer other than a calculator. Way back then I purchased a Commodore VIC 20 which had 3.5 K RAM (yep, that is K not Megs, I have emails much larger than that today ;) ). I was consumed with computers and technology every since, it was wonderful seeing all the changes over the early years.
Well, way back when Apple produced the first Apple Macintosh, people seemed to flock to it from the time it first appeared. Apple’s marketing has always been amazing and they are great at getting into people’s heads and making them want something. It would seem they can sell anything regardless if it is good or bad. They even have the power to brainwash people into believing it is Apple who invented all the technology.
Apple’s brilliant marketing launched the Apple Macintosh during the Super bowl game with this commercial:
The iPod Example: when the iPod came out, most people just referred to MP3 players as MP3 players, but after the iPod, it seemed about everyone was using the term iPod for a replacement of the term “MP3 player”.
When the iPod came out, it was extremely expensive compared to the competition and actually had less features than some. There where a few MP3 players had radio, recording and one had the ability to broadcast to your radio, which of course, the iPod had none of these. But, that Apple marketing not only made the term “iPod” replace “MP3 player”, but most people think Apple invented the MP3 player and that they were the first on the market. It was sad, even tech people who knew better fell into the Apple tractor beam as a cow being led to the slaughter..
So, history shows that Apple’s intent was to sell a lot of iPods, yep, but their money machine was betting more on the sales of Mp3s from their sight, which people just dumped more and more money purchasing songs.
Where is the arrogance? Well, throughout Apple’s history they have had the mindset that THEY are the ones that know what is best for you and only THEY are intelligent enough to design a “user experience”. They have puffed themselves up to such a point of pure arrogance. One example is how with their Mac computer, they forced people to a single mouse button and ignored the thought of a scroll wheel on a mouse. Trivial perhaps, but a clue to how arrogant they are, they must really think they know what is best for you. While the world of PC’s have enjoyed mice with a right button and some even a middle button and great usefulness of the scroll wheel to enhance your user experience, Apple only recently tried alternatives to give you more than one mouse button. Absolute arrogance!
Well, they are at it again showing more arrogance than ever and people still walk into the tractor beams and lose their brains. Their new product that ‘iPad” is their crowning joy of arrogance. They used their iPhone OS instead of their OS X operating system. While this opens the device to many iPhone applications, it also locks the functionality of the device in many ways. They did not even provide a USB port on this device. I find it hard to see their thinking on many levels, but they even made the device unable to replace the battery….
Limitations? Yep, they are promoting this as your best experience for browsing the web.. Well, they have a limited browser ability which does not allow Adobe Flash or other enhancements to function. This means there is a multitude of sites on the Internet that you will NOT be able to view or will be functionally crippled. In addition, as new technologies come up, the iPad will not be able to experience them, you are locked into Apple’s back pocket. This also means that all those applications that are being built for the Internet that use Flash, Flex, or Silverlight, will not function on an iPad. With the iPad, you have your Internet browsing experience filtered by Apple who of course, thinks they know what is best for you..
Below is a video showing what you CANNOT do on the iPad as it does not support Flash:
(above is a video that you will not be able to see on an iPad, since it does not support flash… )
Where is the arrogance in this? For the non-tech person they do not see the details, but what Apple is doing now is saying that they know what is best for you and are DEMANDING that the Internet change to meet what Apple thinks is best for you. They say that people can just use a new standard for designing web sites called HTML5, but not only does this standard not cover the functionality that Flash, Silverlight and others offer, but it is not a “standard” yet and probably will not be until 2020.
Their arrogance with demanding the Internet to change reminds me of the old joke that came out some time ago that they said was an actual conversation at sea:
(Capital lettering indicating shouting)
Americans: Please divert your course 15 degrees to the North to avoid a collision.
Canadians: Recommend you divert YOUR course 15 degrees to the South to avoid a collision.
Americans: This is the Captain of a US Navy ship. I say again, divert YOUR course.
Canadians: No. I say again, you divert YOUR course. Americans: THIS IS THE AIRCRAFT CARRIER USS LINCOLN, THE SECOND LARGEST SHIP IN THE UNITED STATES' ATLANTIC FLEET. WE ARE ACCOMPANIED BY THREE DESTROYERS, THREE CRUISERS, AND NUMEROUS SUPPORT VESSELS. I DEMAND THAT YOU CHANGE YOUR COURSE 15 DEGREES NORTH, THAT'S ONE FIVE DEGREES NORTH, OR COUNTER-MEASURES WILL BE UNDERTAKEN TO ENSURE THE SAFETY OF THIS SHIP.
Canadians: This is a lighthouse. Your call.
I really hope the Internet is the Lighthouse and they refuse to change, but the pressure of how many of those iPads are selling may start to make a dent. This I hope is Apple’s undoing and people wake up enough before they vote with their money to harm the Internet.
My hopes lay in the future of tablet computers, which this year seems to be the focus of many companies this year. HP will be offering a similar device that runs the full Windows 7 operating system that will be out this summer/fall along with probably a dozen different tablet machines, some running Windows 7, Windows Phone 7 or Google’s Android OS. Perhaps the flood of new devices will force Apple to be more compatible with the Internet.
I do wonder what is in Apple’s future, the do own the domain name “iSlate” so perhaps, after they have sold enough iPads, they will make a machine that runs OS-X and allows you to have a full Internet experience under the name iSlate…
The new line of tablets coming out are pretty exciting. The HP Slate looks like a pretty good device and I plan to get one when they hit the market. The machine does look a little limited on horsepower for Windows 7, but still should work great for most applications and wonderful for browsing the Internet as it will allow a full experience.
Even with all the information showing the HP device and others have more features and abilities than the iPad, there is ALREADY disinformation coming out from people admitting that the device is more powerful and has more features, BUT… they think the Apple is better as IT is DESIGNED for touch while they others are only limited touch on top of a desktop OS and not much is designed for touch, they even break into the old “just putting lipstick on a pig”.
This to shows their extreme bias as they Silverlight platform (that both Apple and Windows users can use) now come with touch features built into it FOR the Internet, that is, with Silverlight, you can design a touch based app that runs on a website or even run it from you machine without going to the Internet.
Microsoft has invested heavily in Touch technology since the debut of the Microsoft Surface machines a number a years ago which has a great deal of it’s functionality built into Windows 7:
Touch is only one area, Microsoft also has built in voice recognition and text-to-speech ability. Windows 7 packs a big punch. I am sure we will see even more technologies line up and interact over the coming couple years as Microsoft has major technology coming up this fall with Windows 7 Phone series OS and devices and Project Natal for XBox:
Microsoft’s focus is on user experience and they touch is just one of the main focuses. You get that great technology in any tablet with Windows 7 or Windows phone 7 OS’s.
Don’t fall for the Arrogant Apple, they need to be put in their place as not a RULER demanding everyone change, but to serve you and give you and YOU want.